My friend Al posted this on Facebook this week; “It’s six weeks til Christmas. This is a good thing. You get days off work and presents and eat nice food and spend time with people you love. Six weeks isn’t that long. Here on Facebook, we often have to put up with people looking forward to their two weeks half board in Lanzarote for longer than that. So stop saying that it’s too early to look forward to Christmas, because you all sound really old.”

Al now has a radio station he’ll really love.

Listened In is 2ZY’s weekly air-check blog. Every week we listen to a random twenty minute sample of a station or programme in the news.

WHO Automated
WHAT Smooth Radio Christmas
WHEN 21 November

0753 Greg Lake/I Believe in Father Christmas
0757 ID: Smooth Christmas. “You’ll never guess what’s next. It’s another Christmas song.”
Michael Buble/Jingle Bells

0800
ID: Smooth Christmas, an extra service from smooth radio. Generic cross-promo to Simon Bates on Smooth Radio. Sung Christmas jingle.
Elton John/Step Into Christmas
Gladys Knight/Do you Hear what I Hear?

0807
ID: Smooth Christmas, the extra service from Smooth Radio
Paul McCartney/Wonderful Christmas Time
Band Aid/Do They Know It’s Christmas?

SUMMARY

So Smooth Christmas is back for second (and final?) outing. Reading John Simons’s quote to Radio Today it looks like this is a Trojan Reindeer, designed to get some buzz around the Smooth brand, have some fun, and deliver some tag along listeners to the main station after Boxing Day. There are simple promos on Smooth Christmas making this connection.

The songs are bankers, and the imaging is perfectly acceptable. But based on a twenty-minute breakfast listening, this is … a cold, cold (Smooth) Christmas.

Christmas is all about warmth, and shared experiences, and friendship. So a stripped-back and presenter-less radio station has to work harder to make any more connection than a jukebox.

Some more production would help. A bit more audio graffiti to stoke the Christmas memories. Maybe some Christmas memories from the Smooth team? Even some light voice-tracking at peak to throw in topical Christmas content.

I’m no audio dweeb either, but on my trusty Evoke (Smooth Christmas is on D1 and online) , it wasn’t just the snow sounding crunchy. At 64k mono, you’re probably at the limits of what’s acceptable for a music station, especially one playing some crooners, ballads and classics.

The appeal, the purpose and the schtick of Smooth Radio Christmas is clear. A bit more audio wrapping would help it sound less like being handcuffed to a radiator in Clinton’s Cards.

You can also read 2ZY Listened In as part of Radio Today’s eRADIO newsletter every Wednesday. To subscribe, just go to radiotoday.co.uk/eradio

 

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